GlobeNewswire

PLC's Coca X Ingredient Powers KéLó Beverages, the Official Hydration Partner of the National Lacrosse League (NLL) in the United States.

TORONTO, Nov. 25, 2024 (GLOBE NEWSWIRE) -- Power Leaves Corp. (“PLC”), a manufacturer of coca leaf extract and emerging leader in the food ingredients industry, is proud to announce its partnership with KéLó, a pioneer in the natural beverage industry. This collaboration marks a significant milestone in the development of clean, functional beverages and showcases the groundbreaking potential of PLC's proprietary coca-based ingredients.

KéLó, known for formulating the world’s first coca-enhanced functional beverages, has recently been named the Official Hydration Partner of the National Lacrosse League (NLL) in the United States. KéLó’s partnership with the NLL highlights the quality and innovative potential of our Coca X ingredient as a game-changer in functional beverage development and demonstrates the power and potential of PLC’s ingredients.

“We are thrilled to partner with KéLó, a brand that shares our vision for clean and functional beverage innovation,” said Pat McCutcheon, Founder & CEO of Power Leaves Corp. “KéLó’s ability to secure this exciting partnership with the NLL underscores the potential of our Coca X ingredient. This collaboration highlights not only the power of our products but also KéLó’s ability to meet the needs of modern athletes and consumers alike.”

Starting January 2025, KéLó beverages—powered by our Coca X—will be made available to NLL players, coaches, and lacrosse operations personnel across the U.S. This partnership exemplifies the combined expertise of KéLó and PLC, showcasing the transformative potential of PLC’s gold-standard ingredients within the rapidly expanding functional beverage market.

“Our partnership with Power Leaves Corp. marks a pivotal moment in functional beverage innovation, with Coca X fueling KéLó's beverages, specifically crafted to enhance peak athletic performance,” said Andrew Lougheed, Founder & CEO of KéLó. “Beyond reshaping energy and functional beverages, this partnership with the NLL reflects our commitment to fostering positive change and making a lasting impact in communities across the Americas.”

As the Official Hydration Partner of the NLL - a sport with deep Indigenous roots - KéLó is proud to collaborate with the league to promote education and awareness among Indigenous communities in Colombia and North America. In addition, KéLó supports initiatives such as the Gord Downie & Chanie Wenjack Fund, which fosters cultural understanding and advances reconciliation between Indigenous and non-Indigenous peoples.

PLC’s partnership with KéLó, and its indirect association with the NLL, further underscores the company’s role as a leader in redefining the legacy of the coca leaf within Indigenous communities and on a global scale.

About PLC’s Products

PLC has developed proprietary coca extracts and derivatives optimized for flavor and aroma that will serve as the foundation for its commercial products:

• Coca X: A crude coca extract with an exceptional flavor profile and packed with an array of nutrients that is ideal for soft drinks and energy drinks.
• Coca E: A highly aromatic, terpene-rich concentrate for dilution and blending into alcoholic beverages such as gin, vodka, tequila, and hard seltzers.

About KéLó

KéLó is a leader in innovation for the natural beverage industry which developed the first proprietary functional sweetening system using coca extract and clean-label sugar alternatives. KéLó is the world’s first line of clean, coca extract-enhanced functional beverages including energy, hydration and prebiotic gut sodas.  KéLó harnesses the power of coca to create healthy and natural products for consumers disrupting the traditional sweetening systems across all functional beverage categories using our coca extract in liquid and powder form. KéLó is redefining the power of COCA by combining traditional practices with modern innovation to develop CLEAN functional natural beverages for today’s consumer that demand benefits. For more information, visit https://drinkkelo.com/

About Power Leaves Corp.

Founded in 2019, Power Leaves is breaking the monopoly on the supply of coca leaf extract and ushering in a new Age of Coca. Through an exclusive agreement with an Indigenous community, Power Leaves has developed the first-ever legal Colombian supply chain for coca extract to supply the global food and beverage markets. Through its established infrastructure, Power Leaves is developing and manufacturing proprietary formulations of coca extract and essence that offer an exceptional taste profile and an all-natural source of protein, nutrients, and positive health benefits. For more information, visit www.powerleaves.com.

Power Leaves Media Contact:
Americana Communications
powerleaves@americanapr.com
www.americanapr.com

Investors:
Investor Relations
shares@powerleaves.com

Cautionary Notes

This press release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this press release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected" "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could, "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. Forward-looking statements in this press release include, but are not limited to, statements relating to the power and potential of PLC’s ingredients, the development of functional beverages, the groundbreaking potential of PLC's proprietary coca-based ingredients, clean and functional beverage innovation, meeting the needs of modern athletes and consumers alike, the transformative potential of PLC’s gold-standard ingredients, the rapidly expanding functional beverage market, enhancing athletic performance, and redefining the legacy of the coca leaf. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors that may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties; and the delay or failure to receive shareholder, director or regulatory approvals. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this press release. Except as required by law, PLC assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change. All information in this news release concerning KéLó has been provided for inclusion herein by KéLó. Although PLC has no knowledge that would indicate that any information contained herein concerning KéLó is untrue or incomplete, PLC assumes no responsibility for the accuracy or completeness of any such information.